Bijou de Bell is a Swedish jewelry brand that was founded in December 2020 by Isabella Pearson. With a local production in Gothenburg, Bijou de Bell manufactures handmade pearl jewelry with timeless design and individual character. We want to break new ground in the jewelry industry and give more people the opportunity to express their individual beauty independent of established beauty ideals and standards.

"We want to create jewelry that gives all people the opportunity to express their individual beauty regardless of age, gender or context. It's about strengthening each other, together." - Isabella Pearson